Specialities:
- “Quotable Coaching”
- The Media Encounter
- “Point Counterpoint” Message Development
- Inside the Mind of a Journalist
- “Pouring Cold Water on Hot Stories”
- The Media Dynamic
- “Nightmares and Dream Sequences”
- Making the Best of Bad Situations
- Message Mapping
- Communications Audits
Who We Serve:
- Senior executives — publicly listed, private, government-related and non-profit organizations
- Corporate and non-profit public affairs executives
- Factory managers and consumer affairs departments
- Organizational spokespersons
- Authors, experts, academicians, scientists and researchers
- Celebrities, entertainers and athletes
- Elected officials and political candidates
- Television and radio stations
- Law firms
- Trade associations and cooperatives
- Performing arts groups and cultural organizations
- Others who meet the media or wish to better understand its relationship with corporations and organizations
“When I was assigned the task of rebuilding Fox 53 news—the first person
I thought of was Sheila Hyland. She is a consummate professional who has a rare
understanding of how television news works on both sides of the camera. I sincerely
believe that a great part of the success we enjoyed at WPGH-TV was due to Sheila’s
efforts on and off the air. ”
– John Poister,
Content & Coverage Director, WPXI-TV
Former WPGH-TV News Director,
Pittsburgh